What is RPM in advertising?

RPM (Revenue Per Mille) is revenue per 1,000 page views. For example, RPM €5 means you earn €5 for every 1,000 page loads. RPM varies significantly by niche, audience country, and ad network.

How much does AdSense pay?

AdSense RPM is typically €1–8 for Finnish sites and €3–15 for US-audience sites. Finance and health niches earn more than entertainment. AdSense is easy to start but does not pay the best rates.

When should I switch to Mediavine?

Mediavine requires 50,000 sessions per month. It typically pays 2–3× more than AdSense when optimized. Switching is worthwhile as soon as you meet the minimum requirement — the revenue increase is significant.

What is the difference between Mediavine and Raptive (AdThrive)?

Raptive requires 100,000 page views/month and targets more US-based audiences. Mediavine is stronger for lifestyle and food blogs. Raptive can pay up to 3.5× AdSense rates at best. Both are significantly better than AdSense.

Why do mobile ads pay less?

Mobile ads typically earn 30–50% less than desktop. This is due to smaller screen sizes, fewer mobile-specific advertisers, and lower purchase intent. Optimizing your site for mobile still improves overall value.

How much traffic do I need before ads are worthwhile?

There is no minimum for AdSense approval, but under 10,000 page views produces very little income. 50,000 sessions/month is the realistic threshold for Mediavine and meaningful earnings. With 100,000+ page views you can realistically earn €500–2,000+/month.

📡 Ad Revenue Calculator

Estimate your website's ad revenue across AdSense, Ezoic, Mediavine and Raptive. Enter your page views, niche, and audience — get a comparison and 12-month growth projection.

🌐 Site Details

Monthly Page Views

Monthly Sessions (estimate)

—

Usually about 70–85% of page views

Site Topic / Niche

Primary Audience (country)

Device Split: Desktop 40% / Mobile 60%

100% Mobile50/50100% Desktop

📡 Ad Network Comparison

Enter page views to see estimates

📈 Growth Projection

Growth Rate (%/month)

10%

Projection Period

Enter page views to see estimates

RPM estimates are indicative. Actual revenue depends on content quality, site speed, ad placements, and seasonal variation.

The ad revenue calculator estimates how much your website could earn from display ads across networks such as AdSense, Ezoic, Mediavine and Raptive. You get a realistic ballpark of income and a sense of when switching networks pays off.

How the calculator works and what it’s for▾

How ad revenue is estimated

Ad earnings are built on RPM, the revenue per thousand page views. Multiply the RPM by your page views and divide by a thousand to get the estimated income.

RPM varies a lot by topic and by the audience's country, so the calculator helps you compare networks at the same traffic level.

What you enter and what you get

You typically provide monthly traffic and choose a niche and audience location. The calculator shows estimated revenue and a comparison between ad networks.

A growth projection is often included to illustrate how income could develop as traffic rises.

When to switch networks

Ad networks often have traffic requirements: new sites typically start with AdSense and move to higher-RPM networks as traffic grows.

The calculator helps you see at what stage moving to a premium network could meaningfully lift your earnings.

An important caveat

The results are estimates, not guarantees. Actual earnings depend on click rates, seasonality, advertiser demand and site quality.

Use the figures for planning and always compare them with the real numbers in your own analytics.

🔄 Reviewed June 2026

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