Question 1

What is RPM in advertising?

Accepted Answer

RPM (Revenue Per Mille) is revenue per 1,000 page views. For example, RPM €5 means you earn €5 for every 1,000 page loads. RPM varies significantly by niche, audience country, and ad network.

Question 2

How much does AdSense pay?

Accepted Answer

AdSense RPM is typically €1–8 for Finnish sites and €3–15 for US-audience sites. Finance and health niches earn more than entertainment. AdSense is easy to start but does not pay the best rates.

Question 3

When should I switch to Mediavine?

Accepted Answer

Mediavine requires 50,000 sessions per month. It typically pays 2–3× more than AdSense when optimized. Switching is worthwhile as soon as you meet the minimum requirement — the revenue increase is significant.

Question 4

What is the difference between Mediavine and Raptive (AdThrive)?

Accepted Answer

Raptive requires 100,000 page views/month and targets more US-based audiences. Mediavine is stronger for lifestyle and food blogs. Raptive can pay up to 3.5× AdSense rates at best. Both are significantly better than AdSense.

Question 5

Why do mobile ads pay less?

Accepted Answer

Mobile ads typically earn 30–50% less than desktop. This is due to smaller screen sizes, fewer mobile-specific advertisers, and lower purchase intent. Optimizing your site for mobile still improves overall value.

Question 6

How much traffic do I need before ads are worthwhile?

Accepted Answer

There is no minimum for AdSense approval, but under 10,000 page views produces very little income. 50,000 sessions/month is the realistic threshold for Mediavine and meaningful earnings. With 100,000+ page views you can realistically earn €500–2,000+/month.

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